About Me

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Facebook says I’m a 30-something female living in the Bay Area. Twitter boasts that I like puns and bad jokes (@The_PUNisher_SF), and then Reddit upvotes and says I LOVE puns and bad jokes. And this blog tells you about my experiences using social media sites and learning to fit them all together into my life.

Thursday, February 28, 2013

I was wrong about Facebook

When I started writing this blog last month, my strategy was simple.  I wanted to write clean, intelligent posts and share them on Twitter to get people listening.  My first few posts would be quiet, because I wanted to have a few in the bank before anyone visited my site.  Then, as I got more comfortable with my blog-writing voice, I was going to slowly start linking my site to different social media platforms, and gain a small but loyal following.  My goal was 1,000 views over the course of the project, and even that seemed lofty.

My strategy didn't really consider sharing content on Facebook.  I imagined that if I shared the link it would be widely ignored (which probably would have been true with any of my other posts).  With so many people writing their own blogs nowadays, I thought it would just seem like spam and dilute the readability of my other Facebook posts, without actually driving that many people to read it.

Last Sunday night, I found myself finishing up a post about the Oscars that I felt really proud of.  It was topical, relevant, and something that I thought might actually interest a few of my friends.  So for the first time since the inception of this blog, I posted a link to Facebook.

Imagine my shock when the post escalated quickly through my friends, and on to their friends, ultimately driving over a QUARTER OF A MILLION views to my site (sorry, that had to be shouted).  Once it picked up momentum there were other sites responsible, but I know I couldn't have done it without my Facebook network.  For proof, here's a chart of the top 10 sites that referred people to my blog:
All-time referral stats of Monday's Oscar post from Google Analytics
(Facebook logo isn't actually displayed on GA's chart, I added that for clarity)




It is HUGE that Facebook accounted for 67% of the total traffic to my blog.  My post was the opposite of ignored.  Theory, meet window.

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