My strategy didn't really consider sharing content on Facebook. I imagined that if I shared the link it would be widely ignored (which probably would have been true with any of my other posts). With so many people writing their own blogs nowadays, I thought it would just seem like spam and dilute the readability of my other Facebook posts, without actually driving that many people to read it.
Last Sunday night, I found myself finishing up a post about the Oscars that I felt really proud of. It was topical, relevant, and something that I thought might actually interest a few of my friends. So for the first time since the inception of this blog, I posted a link to Facebook.
Imagine my shock when the post escalated quickly through my friends, and on to their friends, ultimately driving over a QUARTER OF A MILLION views to my site (sorry, that had to be shouted). Once it picked up momentum there were other sites responsible, but I know I couldn't have done it without my Facebook network. For proof, here's a chart of the top 10 sites that referred people to my blog:
|All-time referral stats of Monday's Oscar post from Google Analytics|
(Facebook logo isn't actually displayed on GA's chart, I added that for clarity)
It is HUGE that Facebook accounted for 67% of the total traffic to my blog. My post was the opposite of ignored. Theory, meet window.