Origin Story: Mr. Ridiculously Photogenic Guy

I love this story.  For obvious reasons (see title of this post), but also because this guy never would have expected getting this kind of attention! 

What is it:
This phenomenon is the photo of the runner below.  The internet has named him "Mr. Ridiculously Photogenic Guy" and this photo is used as a meme generator with funny captions like "Runs a marathon and wins my heart", and "Goes for a jog, whole town follows him".

How it started:
Zeddie Little (aka Mr. Handsome) ran a 10k race in his hometown of Charleston, SC.  During the race, a photographer that didn't know him snapped the above picture.  The photographer, Will King, uploaded this photo to Reddit when he saw how good this guy looked, despite how exhausted everyone else in the race looked.  It blew up on Reddit, he became a meme phenomenon, and the rest is history.

Why it's gone viral:
See above picture.